MoonPie Super Bowl

Like many brands, MoonPie couldn’t afford a Super Bowl ad. So, I wrote scripts for fake Super Bowl ads and tweeted them out during the game’s actual commercial breaks.

The whole thing cost $0 until the Internet demanded that we actually make some of them.

Credits

Agency: Tombras

Social Media Creative Director: Patrick Tice

Art Director: Eric Cheek

Copywriter: Patrick Wells