MoonPie Super Bowl

Like many brands, MoonPie couldn’t afford a Super Bowl spot, so I wrote scripts for fake ads and tweeted them out during the game’s commercial breaks.

The whole thing cost $0 until the Internet told us we had to make some of them for real.

Here is my first MoonPie commercial script it is titled "Celebrities" I hope you like it #TheBigThing pic.twitter.com/15Mn0ji1vM
— MoonPie (@MoonPie) February 4, 2018

OK this MoonPie commercial is called "The Study Sesh" #TheBigThing pic.twitter.com/P1Lv3PfDOj
— MoonPie (@MoonPie) February 5, 2018

This MoonPie commercial is called "The Good Sports Player" #TheBigThing pic.twitter.com/KMIOj2KbkK
— MoonPie (@MoonPie) February 4, 2018

Please enjoy this MoonPie commercial titled "MoonPie Tree" #TheBigThing pic.twitter.com/fYU70Wbkym
— MoonPie (@MoonPie) February 5, 2018

Time for another one this MoonPie commercial titled "The Race" #TheBigThing pic.twitter.com/KKKxJ96hbQ
— MoonPie (@MoonPie) February 5, 2018

Another MoonPie commercial this one is called "The Family" #TheBigThing pic.twitter.com/J62TEwPEWV
— MoonPie (@MoonPie) February 5, 2018

Time for the next MoonPie commercial and it's called "The One With The Bees" #TheBigThing pic.twitter.com/kFnro0RBSI
— MoonPie (@MoonPie) February 5, 2018

Alright here is the last MoonPie commercial it's titled "Space" #TheBigThing pic.twitter.com/ELz0SPebWj
— MoonPie (@MoonPie) February 5, 2018

Credits

Agency: Tombras

Social Media Creative Director: Patrick Tice

Art Director: Eric Cheek

Copywriter: Patrick Wells

Press

Adweek

Muse by Clio

The Drum

Little Black Book

Adweek, again