adidas: Impossible is Nothing
We placed OOH in places where athletes were creating possibilities for others (i.e. all over the world).
“We see everyone getting a chance to create chances.”
“We see her blazing trails for the next generation.”
“We see a new generation of athletes and fans.”
More possibilities that adidas sees that the billboard companies didn’t send us pictures of:
Credits
Agency: Johannes Leonardo
Creative Directors: Omid Amidi, Mina Mikhael
Art Director: Iwona Usakiewicz
Copywriter: Patrick Wells